Decision augmentation for telcos

Atlas provides telcos with decision support tools for the active management of telco KPIs. With prebuilt AI models for churn, yield, retention, and acquisition, it converts data into +95% reliable predictions.


Helping our customers outperform with data-driven decisions.

Re:Sourse video case study

Watch to find out how Superloop are using Atlas’ advanced intelligence and insights to strengthen targeting and personalisation accuracy, reduce churn, and improve retention.







Discover the difference data makes

Reduction in churn

Predict churn and churn drivers, then automate for real time management.

Increase in LTV

Understand and improve tenure using dynamic clustering and uplift modelling.

Improvement in yield

Experiment and optimise all your cross sell, upsell, loyalty, and referral strategies.

Proven for telcos

Atlas has built and trained our AI models on Australasian telcos. With accelerated data ingestion and telco ecosystem connectors, the path to a guaranteed +95% accurate prediction is <60 days.

Real time market and competitive data

Multi-year history of product, pricing, plan changes across telco and entertainment products in the Australasian region. Competitiveness ranked and engineered into acquisition, retention, and churn models.

Forecasting and anomaly detection

AI is applied to learn complex, over-time trends, and seasonal changes to predict future business performance across all KPIs and all product and / or audience types. The application of AI allows real-time forecasting and up-to-the-minute prediction on whether KPIs will be achieved.


Predictive insights across all KPIs are explained at a population level to provide strategic insights across behaviour, retention, and engagement via Atlas’ Horizon capability. Each model is explained in the context of revenue and opportunity, causes or reasons, and dynamic clusters that can be targeted.

Testing lab

Small-scale testing to validate AI insights and treatments to improve the probability of success. Experiments can be easily run through a client’s digital channels to elicit a statistically reliable prediction of success before committing to budgets and resources to deploy large-scale treatments or optimisations.

Flight Path

Atlas’ Flight Path capability allows for the automated management of a KPI so that many strategies can be simultaneously ‘on’. The application of AI allows self-learning so continuous improvement is automated. Uplift modelling is applied for maximum impact.


Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.

  • 47% reduction in churn over 18 months

    “I didn’t believe it was possible to have this much impact on churn”

    – Leading Australian MVNO

  • +50% increase in tenure

    “With an average tenure of 23 months, our prepaid base looked more like a post-paid base.”

    – Australian MVNO

  • +1 products per customer held by 49% of customers

    “Massive impact to the bottom line.”

    – Australian MVNO

Contact us

We’d love to talk to you about the application of AI in your telco. If you’re a business or IT decision maker, get in touch to find out more.

Contact us