Decision augmentation for telcos
Atlas provides telcos with decision support tools for the active management of telco KPIs. With prebuilt AI models for churn, yield, retention, and acquisition, it converts data into +95% reliable predictions.
Customers
Helping our customers outperform with data-driven decisions.
Re:Sourse video case study
Watch to find out how Superloop are using Atlas’ advanced intelligence and insights to strengthen targeting and personalisation accuracy, reduce churn, and improve retention.
Discover the difference data makes
Reduction in churn
Predict churn and churn drivers, then automate for real time management.
Increase in LTV
Understand and improve tenure using dynamic clustering and uplift modelling.
Improvement in yield
Experiment and optimise all your cross sell, upsell, loyalty, and referral strategies.
Proven for telcos
Atlas has built and trained our AI models on Australasian telcos. With accelerated data ingestion and telco ecosystem connectors, the path to a guaranteed +95% accurate prediction is <60 days.
Real time market and competitive data
Multi-year history of product, pricing, plan changes across telco and entertainment products in the Australasian region. Competitiveness ranked and engineered into acquisition, retention, and churn models.
Forecasting and anomaly detection
AI is applied to learn complex, over-time trends, and seasonal changes to predict future business performance across all KPIs and all product and / or audience types. The application of AI allows real-time forecasting and up-to-the-minute prediction on whether KPIs will be achieved.
Horizon
Predictive insights across all KPIs are explained at a population level to provide strategic insights across behaviour, retention, and engagement via Atlas’ Horizon capability. Each model is explained in the context of revenue and opportunity, causes or reasons, and dynamic clusters that can be targeted.
Testing lab
Small-scale testing to validate AI insights and treatments to improve the probability of success. Experiments can be easily run through a client’s digital channels to elicit a statistically reliable prediction of success before committing to budgets and resources to deploy large-scale treatments or optimisations.
Flight Path
Atlas’ Flight Path capability allows for the automated management of a KPI so that many strategies can be simultaneously ‘on’. The application of AI allows self-learning so continuous improvement is automated. Uplift modelling is applied for maximum impact.
Partners
Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.
Contact us
We’d love to talk to you about the application of AI in your telco. If you’re a business or IT decision maker, get in touch to find out more.
Contact us